Wednesday, January 6, 2010


ESPN and Discovery are both developing 3D networks.

--ESPN's will be called ESPN 3D, and it'll launch early this summer. According to "The Hollywood Reporter", the network will broadcast at least 85 live sporting events in its first year . . . beginning with the first FIFA World Cup match on June 11th.

--That's just five months from now, but it's going to take a lot to be able to watch 3D sports in your own living room. In addition to 3D glasses, you will need to have a 3D-ready TV . . . and a special 3D cable box and / or cable package.

(--In other words, this is probably going to be as expensive to have as HD TV was initially. There aren't any details yet on how much the whole set-up would run.)

--Discovery's 3D channel is a little further into the future. It won't premiere until sometime next year, and it hasn't been officially named yet . . . although it'll probably be Discovery 3D or something boring like that.

--Despite the fact that ESPN will have at least a six-month head start, Discovery is still laying claim to having the first 3D network. That's because Discovery's network will be 3D 24 / 7, whereas ESPN 3D will go dark when it isn't airing a live 3D event.

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